10 Not-So-Obvious Ways to Promote Your Website

It is interesting to think that out of the numerous ways in which business owners can advertise their products and services, many of them neglect to place their company’s URL in the very advertising they are already paying for. Sometimes simply placing their Web site URL in their paid advertising is not that obvious. Here are 10 not-always-so-obvious ways to promote your Web site.

1. Include your URL on business cards, stationery, brochures and other literature.

As silly as it may seem, this no-brainer is often overlooked. You’d be amazed how many business owners either forget to place their URL on their business cards or don’t think doing so is all that important. Be sure when printing your company’s promotional and marketing materials, to leave off the http:// part and include only the http://www.domain.com portion.

2. Don’t neglect e-mail and e-mail newsletters as a way to bring visitors to your Web site.

Utilize the signature file option (company name, address, phone number, URL, e-mail address) in your e-mail program. Many business owners sign their e-mails with just their first name, nothing more. Moreover, many business owners still send and receive business-related e-mails using a free e-mail account or their ISP’s email, like Hotmail, Yahoo, or Ameritech, rather than using their corporate e-mail account – another free Web site promotion tool.

While it’s a big commitment in time, publishing a weekly, monthly, or quarterly newsletter is one of the very best ways to keep in touch with your prospects, generate trust, develop brand awareness, and build future business. Don’t forget to place your URL in each newsletter you send out.

3. Take a moment to use your traditional means of advertising to add your URL.

Be sure to include your URL in any display or classified ads you purchase in trade journals, newspapers, magazines and more. View your Web site as an information adjunct to the ad – to capture the readers’ attention with the ad, and then refer them to a URL where they can obtain more information and perhaps place an order. Look carefully at small display or classified ads in the back of magazines or trade periodicals. Sometimes these ads are more targeted, more effective, and less expensive than online advertising. Consider other traditional media to drive people to your site, such as direct mail, classifieds, post cards, etc.

4. Become an online expert in your field.

Use your expertise to become an expert in your field and promote your Web site for free. Sign up for Yahoo Answers or Google Answers and answer questions asked by online visitors. You will have the opportunity to write your company’s URL in your profile. This is a great way to gain additional Internet exposure as well.

5. Issue press releases.

When your business has a newsworthy event, send press releases to print and online periodicals. Use these opportunities to mention your company’s URL near the bottom of each news release. There are many online PR Web sites, including PRWeb.com, PRWire.com and others you may use to promote something exciting happening within your company.

6. Promote your site in mailing lists and news groups.

The Internet offers hundreds of targeted e-mail based discussion lists, chat rooms and news groups made up of people with very specialized interests. Spend at least one hour each week searching for groups where a conversation is taking place. Do not use aggressive marketing and overly plug your company, even if you see some people doing so. Instead, add to the discussion in a helpful way and let the signature at the end of your e-mail or post message do the marketing for you. People will gradually get to know and trust you, visit your Web site, and do business with you.

7. Ask visitors to bookmark your site.

It seems so simple, but make sure you ask visitors to bookmark your Web site. Use a text link or graphic on the homepage of your Web site.

8. Place URL in any yellow book advertising you already do.

I once knew of a company who was spending $90,000 in yellow page advertising, across numerous books in the area, and included front yellow book cover ads as well as full-page, full-color ads throughout the yellow pages. Not once did they mention their Web site, which has been on the Net for many years. The company surprisingly saw no value to it.

Whether placing full-page ads in your local yellow pages, or only paying for a bold listing in the white and business yellow pages of your local directory, consider leaving open one line for your company’s Web site address. Because you are already paying for the directory advertising, this is one particular place you definitely do not want to overlook.

9. Write articles for use in newsletters and other Web sites.

You can dramatically increase your Internet visibility when you write expert articles about your field and distribute them as free content for other article directories, e-mail newsletters and other related Web sites. At the bottom of each article written, request a link back to your Web site and a one-line description of what you offer. This is an effective viral marketing approach.

10. Devise other viral marketing techniques.

Viral marketing uses the communication networks of your site visitors and current customers to spread the word about your Web site exponentially. Some examples include word-of-mouth, public relations, referrals, blogs, creating “buzz,” and other forms of network marketing.

Which Internet Marketing Course?

If you are new to affiliate marketing then you will need some sort of internet marketing training. The great thing with this business is that you can get all the information that you need to be successful online from the Internet.

Now if you just do a search for Internet marketing course in Google, you are going to get a mass of information which will undoubtedly get your head spinning and leave you more confused than when you started.

So when looking for an internet marketing course you need to ask yourself a couple of questions;

1 – What do you already know?

  • Are you fairly confident online?
  • Have you done a Squidoo lens or have you set up a blog?
  • Do you know basic html?
  • Have you even set up your own site before?

2 – What is your budget?

If funds are really tight then it might be better to get all the free information that you can before spending your money on a course that is more targeted.

There are two types of Internet Marketing Course: Paid and Free

Your free internet marketing course will;

  • give you an overview of internet marketing and should cover in detail at least one important aspect of online marketing.
  • It will invariably be either a downloadable PDF or a video series contained within a blog or site.
  • It should be written by proven authors, they will probably have screen shots of their weekly earnings to show you just how well this system works for them.
  • Just because it is free, your internet marketing course should still contain content that is really valuable and you should come away knowing more than before you downloaded or watched it.
  • The instructions should be clear and easily understood and you should be taken through the entire process of what you are learning, whether it is setting up a website, or learning basic html.
  • Now it probably won’t be updated on a regular basis if at all so watch the relevancy of what you are being taught.
  • It should also be entirely possible to make at least a sale or two based on the system that you have been taught.
  • There should not be any obligation to purchase anything else.

Examples of recommended free internet marketing courses are;

  • Affilorama.com,
  • EricsTips.com and
  • ProjectMom.com for a free overall affiliate marketing course
  • TheDamWay.com takes a comprehensive look at article marketing

Ok, now we get onto paid marketing courses.

Your paid affiliate marketing course should contain;

  • A detailed step by step process.
  • It should be really detailed and leave nothing out, so that by the time you have finished your course you should be an expert at the subject.
  • Your paid course should be updated regularly at no extra charge.
  • It should also have some sort of guarantee with it, so that if you find that you have downloaded it and are not happy with the information you can get your money back.
  • There should be no obligation to buy anything else from the author. You will probably have to buy domain names and hosting, but these are questions that you can ask your author before you buy into the course.
  • They should be written by a proven author
  • These days I would expect video as well as PDF downloads.

Prices of internet marketing courses vary greatly, but this is directly relative to what you will be learning; for example a twelve week fully comprehensive internet marketing course like AffiloBlueprint that takes you from niche selection and keyword research to website building, traffic generation and PPC which also includes a private forum, discussion group and unlimited support will be far more expensive than a course like One Week Marketing that goes through one aspect of internet marketing.

Sometimes your internet training comes as part of a monthly membership like the one found at WealthyAffiliate.com

With any paid internet marketing course you should be able to sample the course before buying into it.

You should also be able to make a good living from affiliate marketing by following the process that you have been taught.

Whether free or paid the key is to stick to it until you master the system that you are using. That way you will know where you need to improve your skills and which questions you need to ask to further your education.

10 Best Home Based Businesses Selected From Top 100 to Have Guaranteed Success Online

Due to the current economic crisis, managing your overall expenses is not as easy as it used to be. Luckily, we can now have extra income from doing business at home. Apart from the hectic schedule, you might wonder how to successfully set up and maintain it without completely losing track of time. Well, the good news is that having some of these 10 best home based businesses selected from top 100 doesn’t require too much time.1. The best one to start with is an affiliate program opportunity, since you can join free and also earn lifetime commissions. Having the right products to sell can give you an excellent income online.2. The next one is desktop publishing. This requires minimum setup because all you need are graphic design skills and a good layout program. From invitations to brochures and flyers, you can take on this business on a project basis. This means only accepting orders when you don’t have too much work on your hands. You can still maintain your regular Monday to Friday routine, and work on this during weekends.3. The third from the 10 best home based businesses selected from top 100 is blogging. Maintaining an online journal is profitable especially once you have a strong reader base. Once you have a regular audience, you can immediately post different articles on exciting topics if you have the time. You can also earn from ad spaces and banners to be placed on your site.4. Freelancing in photography might also be a good idea. Offer clients with weekend and holidays service. Since these are the days which you don’t have work, you can cater to their needs at once. You’ll need to invest in equipment to start your business.5. The fifth one is a pet grooming service. Hold grooming sessions on weekends for pet owners that don’t really have time to give their pets a bath. Schedule a number of dogs per week.6. Selling products online can also become a profitable hobby. This can range from drawing, knitting and painting. The best places you can sell stuff are on eBay and other sites that have a lot of members.7. Content writing is also becoming an increasingly popular choice for people who have backgrounds on copywriting. These including producing press releases and research writing on a certain number of products to promote a company online.8. The eighth one of the 10 best home based businesses selected from top 100 is the virtual assistance job. Virtual assistants carry out tasks that cannot be handled by the company due to the volume of jobs their employees have to fulfill. These take up more time because of the regular working hours, depending on the country to be operated at.9. You can always use web design as your home based business. You’d be surprised at the potential income opportunities for this field.10. Lastly, consulting jobs are also among the jobs which one can fulfill because it doesn’t take up too much time. Engage in a field that you specialize in.It is very much necessary that you acquire appropriate knowledge and skills that you need to run some of our best home based businesses selected from top 100 successfully. Although the internet has made it possible to achieve your goals, it takes hard work and determination to fulfill your dreams in life.

Best Home Based Business – Marketing Tips For Success

In my years of marketing on the web to create a successful home based business, I have tried many programs that have been available on the internet. What amazes me is that the real key to being successful with a home based business doesn’t only rely only on the program you are involved with, it also relies on your knowledge of how to market online.To truly succeed with the Best Home Based Business you can find online, you need to have a plan of attack with real marketing techniques that produce real results. Now it is very easy to get distracted when sitting in front of your computer, so the first thing to do is NOT open email, or any program not associated with promoting your home business, if you truly believe it is the best home based business online, then it deserves that respect. Have a written list of every thing your going to do every day. This makes it easy to stay on track.

Place some Classifieds Online If you ever get stumped on creating ads, just look at some of the few thousand classifieds that are already online. Look through these classifieds and write down some ideas. If you do this, you will soon see that it is not that tough to create a ton of classifieds for you to promote your Business. If you haven’t started placing classifieds, then get started now. This Builds The Best Home Best Business & Your Income!

Review Your Pay Per Click Campaigns If you are new to online marketing and pay per click advertising, I recommend that you go to Google and take about 40 minutes and learn how pay per click ads work. If you haven’t started a sponsored listing campaign, start one as soon as you can. This Builds The Best Home Best Business & Your Income!

Send Out An Opt-In List Email Or Solo Ad There are a lot of benefits to using this method of marketing. To begin with you can send out emails on a daily basis without the worry of being accused of violating any spamming laws. This form of marketing also takes only about 5 minutes a day to apply. If you haven’t used an opt-in list or solo ad, then you need to start doing this. This Builds The Best Home Best Business & Your Income!

Contribute To A Couple Forums With Posts And Replies Have you have ever been a member of a forum where after each forum post a link appears? These are know as “Signature Ads”. Just by using these signature ads listed below in your emails and as a signature in forums that you are a member of can generate massive traffic. If you haven’t joined a couple of the forums online, then join a few. This Builds The Best Home Best Business & Your Income!

Why You Should Get Into the Home Based Business Industry

There are many reasons why the home based industry is a good investment and business option for people today. In the light of the recent financial crisis, many large organizations and land based businesses are collapsing while the home based business industry is thriving. This is because the online market remained unaffected by the recent recession and has only benefited from the many new online home businesses starting up.A home based business is great idea if you are unemployed, need a second income or if you are a stay at home parent. Even if you are a homemaker with valuable degrees to boast of, or a college student with a lot of free time, an online business is a very lucrative and simple way of making money. Even if you are someone with a steady job, it is always good to have a backup plan just in case. Get ready to get into the home based business industry and you will soon find yourself well on the way to achieving financial security and a great future. Also, once you get the business up and running, you can step back and let it run itself.One of the first steps to starting an online business is doing some groundwork to find the right home based business that suits your qualifications and interest. There are several home based business opportunities for you to choose from and you make a good choice with a bit of effort and concentrated research.Remember never to rush into a home business just because you have a great money making idea. Understand the risks and know that even with all the planning that you put into your business there is a chance of success, only if you are able to market yourself properly.Starting an online home business is a relatively simple option if you have an internet connection, a personal computer and a good business idea. Even marketing knowledge is not required as you can hire someone to market your online business for you. An online business will allow you to work flexible hours and if you are a parent, you will not feel guilty that you are not at home for your children.Building the right home business will reap huge benefits for you. However, do not be greedy and expect results right away. Instead, have patience, put in hard work diligently and eventually the money will come in.

Salu International Business – 3 Secrets to Succeed With Salu International

This is not just another Salu International Business review, this is a hands on, “how to do it” article that will take you to new revelations of success and answer your most urgent questions.

What is Salu International?

Salu International is a fairly new MLM company which promotes two health products: Vital-Flex and Vital-Res V. Vital-Res V contain a highs amount of antioxidants and Vital-Flex is designed to cushion your joints and act as an anti-inflammatory.

Salu International Comp Plan is Binary. The website claims there are six ways to generate income, but I personally believe the main two ways to increase your paycheck will be with retail sales and team duplication. The rest are bonuses that should be looked as a plus.

Q: Can I succeed with Salu International?

A: Yes. You can succeed with Salu International and even retire, you just have to find ways to consistently generate new clients and business partners and then have them duplicate. The challenge of every Network Marketer is more leads and more money. You are in this for profit. And you need a system with tools to market and duplicate. Do you have a system with tools that are easy to duplicate?

Q: How do I know if I my system is easy to duplicate?

A: The answer is simple. Take a look at your personal numbers. Are you recruiting new business partners, and selling product everyday? Then take a look at your team and see if it is growing every day. The fact is your team will duplicate exactly what you are doing, so if you are doing nothing or next to nothing, they will do nothing. If you are just doing one form of marketing, i.e. home presentations, then your team will duplicate most likely through home presentations. You need to find ways to generate new clients everyday, and there are many ways to do it, ones which work better than others because they are easier to duplicate.

Some examples are:

–Social media marketing versus old-school social marketing or 3-foot rule,
–Article marketing versus flyers and posts on places,
–Generating your own leads online versus buying leads that you did not generate,
–Promoting yourself versus promoting your company,
–Doing a webinar versus doing a home presentation, etc.

If you are not using these tools, you are not monetizing from the newest, largest industry in the world which is never in a recession: the Internet. You may continue with your off-line efforts to grow your business, but for faster duplication and faster growth, you should leverage the power of the Internet.

Here are some free tips to begin to grow your Salu International Business today:

These have cost me a lot of money and time to learn, so take advantage of them and use them!

Social Media marketing on Facebook– Okay, Facebook is the cash cow of all social media sites, and you should be exploiting it!

–Add new friends every day (20-30)
–Create a “Like” page (what used to be the fan page) which promotes you, and invite your new friends everyday.
–Create a group and invite your new friends everyday.
–Send periodic updates and emails with useful information (careful with sales pitches, this is not the time to say Salu International is the best MLM ever) to your fans and group members.
–Have FUN! Do not portrait yourself as solely business minded but show your fans pictures of you and your family, etc.

Video Marketing

–Record videos of yourself giving free tips and good content about Salu International or anything related to your audience and post them in video sites like TubeMogul, YouTube, MySpace… etc
–Promote your videos on Social Media sites like Facebook, Twitter, MySpace, PeopleString, etc.
–Study video marketing along with Keyword Research and learn how to rank yourself at the top of search engines.

To learn how to checkmate your Salu International competition with video marketing, read my article “6 Steps To Successful Video Marketing.”

Last and more importantly: Build your own list!

Here is the deal, ALL of the Internet efforts and offline efforts have one objective: To build your own list of followers! And every time you send traffic to your Salu International website or any MLM website, you are building a list for your company and not for you. Find an auto responder which will aid you in generating your own list and having the freedom to e-mail them, create a relationship with them, keep track of your visitors and clicks, offer them whatever you want, and much more.

If you want to learn more about Internet marketing and receive an unlimited source of teachings and training, visit my site and begin annihilating your competition today!

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.